Sorry to drag you through issues I should be paying a therapist to help me with, but obviously not sorry enough. The problem of the day is "Instagram". Don't know what I'm talking about? Neither do I. Really, just click away.
Years ago, Natalie Grillon told me in no uncertain terms that I had to bite the bullet and get on Instagram. She even helped set up my account. I'm visual. It'll be fun!
And then some time in the distant past, Jennifer Sklias-Gahan mentioned ever so gently, that Instagram might be a great easy way to expand our audience (the way I'm always saying I want to).
In the dead of this past winter, Clare, a beautiful young designer from LA, went to the trouble to explain how it works in detail and to text me a bunch of great Instagram accounts to follow. Beth Tallman and I met to talk strategies and she dropped the 'I' word as a marketing must.
In February, my fellow web series producer Mhairi Morrison hinted that Instagram could be a fun and easy way to get the virality factor working for the louise log. But I'm one tough nut to crack.
It wasn't until last night when my old pal Anita Goa emailed from London "I can't find the louise log on instagram?" that the straw broke the camel's back.
The fact is, it just seems too EASY. You snap a picture? I'll be a one-woman inundation. I'll Break Instagram. Something in me (my Puritannical work ethic?) wants it to be harder.
Brace yourself. Here goes.